By being user-centric we can create innovative product features, that add value to our customers’ lives. This can then lead to an increase in sales and improve revenue, customer satisfaction, net promoter score, and referral rates. Keeping the users and business goals aligned.

Identifying all areas of opportunity by conducting user research. With small wins to big feature releases. Looking at the current market with competitor analysis. Keeping aligned with current best practices and industry standards. xt goes here

Defining a goal and then gathering data to gain a full understanding of where, what, and who we are targeting. How might we help the users in this scenario? Time for ideation and collaboration on exploring ideas. A calendar invite to the “Brainstorming and ideation session”, sent!

Research insights gathered and concepts from ideation collected. Time to consider visually how to help our users to their end goal. With any pain points identified and the user’s needs all considered. What interactions and content hold the most value? Creating prototypes with the concepts discussed, to the usability test!

During my time at Ticketmaster, I gained valuable experience in design systems, particularly through my work in Figma. I honed my skills by building responsive reusable components, which significantly contributed to maintaining UI consistency for the Discovery team's design process. I actively sought out opportunities to expand my knowledge of Figma, recognising its importance in streamlining our design workflows and enhancing collaboration.